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Virgin Media x British Paralympic Association
Virgin Media x Paralympic Games campaign #WeAreHere. The brand called it a ‘virtual movement’ supporting by both athletes and celebrities to ‘rally the nation’ in support of ParalympicsGB.
The brand is a partner of the British Paralympic Association, and aims to harness home support for the team in Tokyo while fans, families, and friends won’t be able to support the athletes in person.
Creative Services
Production
Social Campaign
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