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Dettol Match Day Rituals #dettolupplayon
In 2021, Dettol became the official hygiene partner of the England men's and women’s senior teams, Wembley Stadium connected by EE, the wider grassroots game and St George’s Park. The TV ad is an evolution of the brand’s ‘Dettol Up, Play On’ campaign, reinforcing good hygiene habits across the game and focusing on fan specific rituals during a huge year for England’s elite teams.
Social Episodes as part of the #dettolupplayon 360 campaign
Agency: M&C Sport & Entertainment
Production House: Affixxius/Treacle 7
Edit: Stitch
Campaign was supported on social, with digital and static OOH across England.
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